Marketing Officer – Digital & Insights

InnBucks is inviting applications from suitably qualified and experienced candidates for the position of Marketing Officer – Digital & Insights, based in Harare, Zimbabwe. The successful candidate will support digital marketing, social media management, customer acquisition campaigns, marketing analytics and business performance reporting. Duties and Responsibilities -Plan, execute and optimise digital marketing and social media activity across all InnBucks platforms. -Manage paid digital acquisition campaigns, including budget allocation, targeting and bidding strategy. -Develop and manage influencer and creator marketing partnerships to extend digital reach and acquisition. -Lead the development of digital campaigns and content in collaboration with the brand team and external agencies. -Conduct ongoing customer and market intelligence gathering, including competitor tracking and category analysis. -Build and maintain customer segmentation models to inform targeting across all marketing pillars. -Maintain marketing dashboards and analytics, providing regular performance reporting to the Head of Marketing. -Track campaign performance, ROI and channel efficiency, and recommend optimisation actions. -Collaborate closely with the Retail & Business Bank to ensure digital insights shape field activations and brand activity. Terms and Conditions Employment: Permanent Location: Harare, Zimbabwe Remuneration: Negotiable, to be discussed with the successful candidate.

-Degree in Marketing, Business, Data/Analytics or a related field. -1–3 years’ experience in digital marketing, growth marketing or marketing analytics, ideally within banking, fintech or a fast-moving consumer-facing business. -Practical experience running paid digital acquisition campaigns and managing campaign budgets. -Working knowledge of social media management tools, digital analytics platforms and dashboarding tools (e.g. -Google Analytics, Meta Business Suite, Power BI/Excel).